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8 Biggest Mistake Email Marketers Make and How to Avoid Them
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

How to Adopt Marketo After Using a Different MAP
Are you running into limitations with your current marketing automation solution? Perhaps your solution is missing core functionality for cross-channel marketing or reporting. Maybe you’ve found that even basic workflows are inflexible and cumbersome for your team to create or replicate. It’s also possible that you’re facing reliability or support issues that hinder your success.

How General Data Protection Regulation Will Impact IT
The rules of the game are about to change. The European Union’s General Data Protection Regulation is set to become law in May 2018. Is your organization ready? GDPR will affect companies around the world. Get ahead of the game and learn how your business strategy and security considerations need to change in order to be compliant.

Innovation Playbook: 5 Traits of Wildly Successful Tech Companies You Can Adopt Today
These companies set out to change their industries—and the world. They’re succeeding. Learn how tech titans like Google, Facebook and others have dedicated themselves to missions and values that make them some of the most agile, disruptive companies on the planet.

You Don’t Need to Hire a Unicorn
Every hiring manager’s job is to hire the best candidate. Often, they’ll look at what the team needs and go forth to search for a mystical unicorn. Someone who can write clean code, build networks, design amazing layouts and is a pleasure to be around.

Five Steps to Delivering the Data-Driven Business
Five Steps to Delivering the Data-Driven Business – A guide to IT priorities in engaging with the business to develop analytics competencies and drive real-time decision making. As organizations recognize the commercial opportunities that data analytics can bring, they are looking beyond the fragmented use of analytics towards embedding data-driven insights into all aspects of their business.

Data In, Value Out: Identify and Seize the Opportunities to Drive Business Value Through Advanced Analytics Innovation
In today’s increasingly data-driven business landscape, the companies who succeed are typically those who are equipped to put their data to work most effectively. Data analytics has the potential to dramatically impact both internal critical operations as well as external product or service delivery and customer experience.

Creating an Insights-Driven Factory Floor
Manufacturers today need to fight against shrinking profit margins while transforming established processes to become more data-driven. The good news is that these changes do not need big investment, and the benefits they bring can not only cut costs, but also increase productivity, streamline operations and enhance quality.