To Migrate or Not to Migrate

Country
{FIELD}
Business Email
{FIELD}
Full Name
{FIELD}
Company Phone
{FIELD}
Postal / ZIP Code
{FIELD}
Job Title
{FIELD}

Marketing tools are more powerful and sophisticated than ever, and the intricacies of a migration can challenge even the most prepared teams. But the B2B MarTech landscape is vast and continually changing, and migrations are commonplace among marketing organizations.

DemandGen, a leading digital transformation and full-stack marketing technology agency, recently conducted research to learn more about what drives B2B marketing organizations to decide to migrate from one marketing automation system to another. We discovered there are two broad categories of dissatisfaction: frustration with support and frustration with the platform. This guide takes a deeper look into each category and provides actionable solutions.