The Mobile Revolution

While you may think your business is mobile-friendly, a mobile-responsive website is simply not enough anymore. If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment.

Customer Marketing: How to Keep Your Customers Coming Back For More

True business growth comes from more than acquisition; it’s sustained by keeping your customers happy and introducing them to complementary products. According to eMarketer, it costs 10 times more to acquire new customers than to sell to the ones you already have. Yet most marketers still focus their investment and activities primarily on driving acquisition.

The Definitive Guide to Lead Nurturing

The new Definitive to Lead Nurturing is a completely rewritten Second Edition that introduces the latest lead nurturing ideas, methods and techniques. Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service.

Jumpstart Revenue Growth With Sales and Marketing Alignment

Sales and marketing misalignment is an all-too-common problem. Many companies still face issues getting these two departments in sync. to drive sales and revenue. Often it is differing short-term goals that get in the way of this shared vision.

Embracing Digital Healthcare to Revolutionize Personal Care

With today’s enormous emphasis on healthy living, technology such as connected devices, wearables, tablets, and smartphones are making it easier than ever to make preventive care a reality.

The Buyer’s Guide to Marketing Automation Software

Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius.

TrustRadius Buyer’s Guide to MA Software

Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius.

Definitive Guide to Mobile

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile.