Pin For The Win
When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about discovery.
Conversations Not Campaigns
Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling.
Defining The Modern CMO
Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests.
Six Marketing Trends To Watch In 2015
Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach.
Customer Activation – Marketing With A Measurable Purpose
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage.
6 Blueprints for Social Strategy Success
The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest.
At The Speed Of Life: Fortune 500 CMOs Share Their Priorities and Challenges For 2014
We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.
5 Questions To Ask Before Integrating Social Into Your Brand’s Marketing Campaign
Choosing the best social technology platform to build your social campaigns can be a difficult task. Knowing the right questions to ask and what tools are needed to create captivating campaigns are vital in finding the perfect platform for your brand.
