The Quest for Mobile Excellence
The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Beyond Lead Flow: Enabling Sales Through Marketing Automation
It’s more than just leads. Amplify existing CRM systems with new technologies. New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams.
Advertising Benchmark 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
The No BS Guide to Recurring Revenue Success
The case for recurring revenue models has grown so strong as to be irrefutable, but putting these ideas to work for your business requires infrastructure, a plan, and proficient implementation. The “No BS Guide” was written by industry expert Bob Harden to inform you about the opportunity for recurring revenue, what’s necessary to succeed, and how to get started.
Monetizing the Internet of Things
How will businesses generate profits from the Internet of Things? Answers to that question and much more can be found in our new e-book featuring recent insights from eight subject matter experts. Discover how to make the most of this whole new era for business.
Becoming a Recurring Revenue Innovator: A “How To” Guide
Companies such as Apple, Blue Apron, Amazon, ShoeDazzle, Pandora and many others are disrupting their markets and opening up new ones by reshaping how their customers buy and use their products and services.
Beyond MDM: A CIO’s Guide to Smart Enterprise Mobility Management
There’s more to mobile than just the device. CIOs and IT managers need to address user requirements involving applications, content, email, security and a host of other considerations. This eBook provides first-hand advice from CIOs and other experts for creating a robust, practical approach to managing enterprise mobility and delivering its promised productivity benefits.
Marketing Automation Simplified
It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
