Delight your customers with creativity that keeps them coming back for more. According to the Association for Data-Driven Marketing and Advertising, highly creative campaigns can uplift business results by 50%. Digital Marketing’s Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brand’s creativity shine and business revenue soar. Read […]

These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. But if you can’t deliver, your entire cross-channel marketing strategy is at risk. Read The Relevancy Group and Adobe Campaign study, Assessing the Return on Email Marketing Strategy. In it, […]

Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results all year long. Get the guide now to learn how you can: • Prioritize mobile email in your marketing […]

As customer demands evolve, so must your tools. That’s why brands, publishers, and agencies have turned to DMPs to better manage their data assets. And our platform offers a range of innovative features to meet your data management needs. According to Forrester, “Consider Adobe if you want all options: a full stack plus an array of integrations.” Read the new […]

The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue. To better understand your data, read the Adobe and Digital Doughnut white paper Data Management Platforms Deciphered. Learn how DMPs: • Create […]

Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision […]

Hacker attacks are evolving to target applications and to focus on financial gain. Attacks on Linux, Android, and OS X continue to grow. And government regulations threated to drive legitimate security research underground. Those are some of the findings of this year’s deep dive into the cyber threat landscape by HPE Security Research. Cyber Risk Report 2016 Executive Summary brings […]

A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal […]