Social Espionage: Gathering Intelligence to Crush the Competition
With social networks becoming a marketing necessity, businesses are going to great lengths to get a leg up on the competition – hiring 3rd party solutions, paying for proprietary databases, or obtaining insider information. But not every type of espionage needs to be unethical while helping you craft your competitive strategy.
The Millennial Era of Work
86 million millennials will be in the workplace by 2020, representing 40% of the total working population. What does this mean for the workplace? Millennials are highly collaborative and deeply in tune with technology. They have given new meaning to work-life balance, which is apparent in their adoption of technology and remote working tools.
The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014
Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile.
5 Ways Community Banks can Leverage CRM Solutions to Boost Profitability
The most successful community banks are using advanced customer relations management (CRM) and collaboration technology to mitigate risks and maximize opportunities. Are you ready to take the first step towards a more profitable future? Download this white paper to learn how.
Bring the Banking Customer Into Focus
Banking customers and prospects are interacting over phone, social, mobile and in person. The mountain of data captured at each of this touch points makes it challenging for a bank’s different lines of business to respond to prospects and customers in a streamlined fashion.
The 7 Principles of Engagement Marketing
to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers.
Marketing Continuity: A Strategic Framework for Creating Connected Customer Experiences
long gone are the days of spray-and-pray promotions and untargeted broadcast advertising campaigns that ignore customer preference and lifetime value. Consumers demand relevant, real-time and personalized interactions with the companies they engage with, and are willing to abandon the brands that fall short of their expectations.
Sales Management 2.0: Optimizing Virtual Sales Team Collaboration
These are just a few examples of how companies can optimize the collaboration of sales teams both internally and externally. And in doing so, they can increase the effectiveness of sales around account planning, sales execution, forecast management, and much more, as well as improve communications within the company.
