NASCAR needed a way to monitor and make sense of social, digital, broadcast and traditional media conversation and coverage. It engaged HPE to provide an end-to-end solution comprising HPE services, HPE software, and HPE hardware to build a state-of-the-art Fan and Media Engagement Center. NASCAR is now better able to engage with fans and media in ways that surprise and […]

In Forrester’s 20-criteria evaluation of big data text analytics platforms providers, they identified the 10 most significant ones — Attivio, Cambridge Semantics, Clarabridge, Digital Reasoning, Expert System, HP Enterprise (HPE), iBM, Linguamatics, OpenText, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals working on […]

Of course customers want great content, but understanding what defines great isn’t so easy. We surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible. Read Achieving Deliciousness: Adapting to an increasingly Content Hungry World to learn: • How multiple devices change content consumption • What customers specifically look for in content • […]

Creativity is all about change. It’s about changing your perspective to reimagine the world around you. It’s about finding new ways to solve problems and express ideas. If you want to create art and ideas that change the world, you must be willing to embrace change. Fortunately for creative and business visionaries, change is a good thing. The truth is […]

Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity […]

As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel. To do this, IT and marketing teams must work together to use, manage […]

The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report. Read the Adobe report to see why the key to success is anticipating customer needs instead of […]

If your company is a car, data can change it from a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download […]