The Recession-Proof Growth Playbook
The conversation about the US economy is all over the place—and the uncertainty is giving revenue teams a massive headache. If you’re in Marketing, Sales, or Customer Success, you’ve probably been living the reality for a few months now.
Maximize Virtual Event ROI
Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping off point.
State of ABM Report
It’s not what you think ABM is an essential weapon helping companies better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach.
PIM And DAM Are The Power Couple For Your Content Strategy
An Integrated Approach Will Feed Demand For New Commerce Experiences Consumer demand for digital content and new e-commerce experiences has never been greater. According to Forrester, e-commerce sales are growing at five times the rate of in-store purchases and 30% of consumers say they expect to shop online more frequently in 2022.
The DAM Practitioners Playbook
Adopting or upgrading a DAM? Be sure it’s digital-first.A captivating image or informative video often speaks more clearly than the written word. When managed well and displayed optimally, online visuals can inspire and connect. Because a digital-first mindset is a must for businesses, we gathered a handful of media-management experts for a conversation on Digital Asset Management solutions (DAMs).
