In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download the content to learn the benefits of switching to a modern growth marketing platform, as well as guidelines to navigate your […]

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their customers — across multiple internal […]

The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. Download the guide and you’ll find: 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3. What actions you can take now to set […]

Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively. Download the report to learn the benefits of adopting a growth marketing platform like Iterable over three years: • $41 million additional sales revenue • 26 million increase in total message sends • $7.9 million increased reoccurring sales due to higher customer engagement

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what you’ll learn in this whitepaper: • The pivotal metrics used by email marketers, engineers and executives • Industry-standard benchmarks for […]

Witness the power of integration between Creative Cloud and Adobe Stock. Whether you are working in Photoshop or InDesign, everything seems to work together, better. And when you are working on lots of content at the same time, Adobe Stock makes it easier for you and your colleagues to work together, too.

Whether you’re a creative professional, an aesthetically minded consumer, or an aspiring artist—we’re all influenced by the world around us. Keeping up with trends not only keeps you relevant, but also opens the door to participate in a conversation bigger than ourselves. Brenda Milis, principal, Creative Services and Visual Trends for Adobe Stock, explains “For artists and brands alike, trends […]

As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot […]