Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. Customers are willing to share personal information with firms in exchange for more valuable experiences.
Assessment: How Mature Is Your Marketing Strategy?
The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3.
The Total Economic Impact of Iterable
Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively.
The Growth Marketers Guide to Email Metrics
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns.
Adobe Stock: Integration. When It All Works As One.
Witness the power of integration between Creative Cloud and Adobe Stock. Whether you are working in Photoshop or InDesign, everything seems to work together, better. And when you are working on lots of content at the same time, Adobe Stock makes it easier for you and your colleagues to work together, too.
Adobe Stock: Visual Trends (2018 Edition)
Whether you’re a creative professional, an aesthetically minded consumer, or an aspiring artist—we’re all influenced by the world around us. Keeping up with trends not only keeps you relevant, but also opens the door to participate in a conversation bigger than ourselves.
Finding the Perfect Image: Three Ways the Right Stock Service Can Accelerate Creativity.
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand.
From Cliché to Mission Critical: How Stock Photography is Evolving in Beauty, Breadth, and Efficiency
Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience.
