Beyond 1,000 Words: The Importance of Visuals in an Effective Content Marketing Strategy
First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds.1 As many as 81 percent of people only skim the content they consume online—and read only 20 to 28 percent of words on each visit.
Put Time Back On you Side: How Adobe Stock Can Jumpstart Your Creative Process
Today’s customers expect personal experiences no matter where they are, on every device. For you, this means creating new content that’s specific to every product, for every customer segment, every screen size, and every step of the customer journey. Demand is at a larger scale than ever before.
AutoLoop Acquires Trade-In Valet by CARPHORIA, Accelerating Auto Dealerships’ Website Leads, Sales, and Revenue
( Dealer Marketing Magazine) Las Vegas — March 22, 2018 — AutoLoop LLC, the leading provider of auto industry sales, service, and marketing solutions, today announced at NADA 2018 the acquisition of Trade-In Valet®.
Social Media Advertising
Advertising on social media platforms has changed tremendously. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.
Leveraging Psychology in Digital Marketing
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology.
DG2ABM
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
Business Case of Marketing Automation
The digital marketplace has put the buying power into the hands of buyers. Buyers today are more informed, have high expectations, and want you to know them and listen to them—not speak at them. This has sparked a shift from a primary focus on customer acquisition to continuous engagement through lead nurturing.
How Marketing Automation Can Help Small Teams Succeed
With nearly 60% of marketers working in teams of only one to five people, it’s no wonder that small marketing teams are often tasked with doing more, but with fewer resources.
