
The Power of A/B Testing
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best?

The 8 Biggest Digital Marketing Mistakes and How to Avoid Them
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more). Download this ebook to learn about the eight most common digital marketing pitfalls and how to avoid or fix them.

8 Biggest Mistake Email Marketers Make and How to Avoid Them
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

How to Adopt Marketo After Using a Different MAP
Are you running into limitations with your current marketing automation solution? Perhaps your solution is missing core functionality for cross-channel marketing or reporting. Maybe you’ve found that even basic workflows are inflexible and cumbersome for your team to create or replicate. It’s also possible that you’re facing reliability or support issues that hinder your success.

Communication and Collaboration Across Teams. Nissin Food Holdings Co., Ltd. Connects With External Designers Using Shared Folders and Mobile Apps in Adobe Creative Cloud for Teams.
Peek under the lid at Nissin. Nissin revolutionized food with the invention of Cup Noodles. Now, as a globally recognized company, they rely on packaging design to represent the face of their brand. They recently migrated to Adobe Creative Cloud for teams — and it has doubled their productivity.

Making the Impossible Possible. Visual Effects Studio Rising Sun Pictures Uses Adobe Creative Cloud for Teams to Help Bring Filmmakers’ Visions to Life.
Visual effects studio Rising Sun Pictures uses Adobe Creative Cloud for teams to help bring filmmakers’ visions to life.

Deconstructing Creativity. Sydney Creative Agency Paper Moose Delivers Forward-Thinking Projects for Clients With Adobe Creative Cloud for Teams.
As a full-service agency offering everything from graphic design to VR/AR experiences, Paper Moose depends on equally adaptable software. That’s why 80% of their ground-breaking projects are created in Adobe Creative Cloud for teams.

Variants, Attributes, and SKUs—Oh My! Simple Instructions for Reaching the Emerald City of Ecommerce Inventory
In ecommerce, a variant is a product that has attributes, and each attribute is represented with a different identifier, or SKU. For example, if you have a small, orange shirt and a large, gray shirt, each of these products is a variant and each has a different SKU.