In ecommerce, a variant is a product that has attributes, and each attribute is represented with a different identifier, or SKU. For example, if you have a small, orange shirt and a large, gray shirt, each of these products is a variant and each has a different SKU. Unfortunately, most online marketplaces and stores organize variants differently, which makes selling […]

The world of online selling is full of folks who thought it would be the easier, softer way to run a business. The unspoken fantasy sounds something like “I’ll work in my pajamas at home, click a few buttons, get a PayPal account, build a website in five minutes, and the money will start rolling in.” And it’s true, it’s […]

Stock libraries and the artists who contribute to them have evolved. That means the way you think about imagery can evolve, too. Read From Cliché to Mission Critical to find out how: • The perception of stock imagery has changed • Stock libraries have evolved to deliver higher quality images • Top designers work with stock imagery Simply fill out […]

The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: • Spend less time on processes and more time on creating […]

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: • Why the imagery you choose should be as strategic as the written message behind it • How to use imagery to enhance the impact of your content marketing efforts • […]

A fast-growing technology start-up, Thinscale Technology provides server and desktop virtualisation software to help companies optimise thin client and virtualised IT environments. With a relatively small team servicing several hundred clients across 25 countries, the company favours cloud-based business solutions that can automate and scale without overburdening the business with complexity. Salesforce has been integral to the company’s success, providing […]

That’s Sage Live a cloud accounting solution that unifies and connects all of your business data sources—and integrates with the Salesforce tools you use every day.Salesforce is the customer relationship management solution. But did you also know that you can transform this already-powerful tool into a complete business management & accounting solution.

It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your […]