Delivering Digital Experiences
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses.
The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance
1 email and leverage these insights across all channels to power a unified omni-channel experience. Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers.
The State of Support Services: 2017
The way companies approach support services is changing – both in terms of the organizational structure as well as the areas of focus and key performance indicators (KPIs). Support teams are no longer only focused on break/fix; they are being tasked with creating proactive, personalized, predictive service offerings.
Your Multi-Channel Lead Nurturing Strategy
Today’s consumer moves seamlessly—sometimes even quickly—across digital and offline channels. Jumping from email, to social media, to your website, and then back to social media, all without losing momentum, and often on multiple devices. The modern, digitally-empowered buyer is channel-agnostic. This new buyer has become the undisputed controller of their relationship with your brand.
SiriusView: Markeitng Automation Platforms 2017
Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo’s powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers.
Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to every industry. In fact, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete.
How to Segment Your Customers for Nurturing
Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing success—particularly with customer nurturing. The more you segment, the more relevant your nurture programs will be. If you are not relevant, your audience simply won’t pay attention.
The Essential 5: Top Reports That Every Consumer Marketer Needs
More and more, consumers do research, form opinions, and draw conclusions well before they choose to interact with your brand. This change has sparked a shift in the marketer’s focus from being primarily focused on acquisition toward building relationships with consumers wherever they may be in their unique customer journey.
