Articles By: Iterable
The Buyer’s Guide: A Guide to Upgrading Your Growth Marketing Platform
In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty.
Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. Customers are willing to share personal information with firms in exchange for more valuable experiences.
Assessment: How Mature Is Your Marketing Strategy?
The readiness assessment determines the current state of your marketing organization, as well as actionable next steps on the journey to omni-channel marketing. 1. How to dramatically improve your marketing relevance across channels 2. How to evaluate your customer segmentation, message personalization and team alignment 3.
The Total Economic Impact of Iterable
Iterable provides an omni-channel marketing technology platform that improves customer engagement and scales effectively.
The Growth Marketers Guide to Email Metrics
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns.
The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance
1 email and leverage these insights across all channels to power a unified omni-channel experience. Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers.
