How to Calculate the ROI of Customer Nurturing
Measuring your customer nurturing efforts is critical to your success. But many marketers need guidance on how to move away from traditional vanity metrics and toward metrics that help them tie their customer nurturing efforts closely to moving customers through their buying journey.
How to Define Your Customer Nurturing Strategy
Setting up a customer nurture program is not a goal in and of itself. Instead, customer nurturing is a vehicle for your business to get to your overall goals. In order for your customer nurture program to be a success, you have to first determine what you hope to achieve.
The Definitive Guide To Customer Nurturing
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company.
The B2B Marketer’s Guide to Decoding Metrics
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.
The New Content Frontier
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system.
Sum Of Its Parts
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal.
Breaking the DAM
Turn your content bottlenecks into smooth sailing. There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery.
7 Steps to Creating a High-Impact MarTech Stack
Until now, most organisations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods.
