In the Impacts of Digital on the Media and Entertainment Sector report by Adobe and Econsultancy, find out the latest trends, best practices, and priorities for executives in the media and entertainment industry. For example, 44 percent say content consumption on mobile devices is having the biggest impact on their business. And 61 percent say marketing cloud solutions have bolstered […]

Data-driven, personalized, and connected experiences are key to building loyalty, and ultimately, building your bottom line. And when you consistently deliver impressive experiences, you’ll become a go-to brand for your customers. Read Experience Counts to learn: • How industry leaders are driving profits with stellar customer experiences • What steps to take to implement a successful customer experience strategy • […]

For the past five years, Adobe and Econsultancy have joined forces to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: • What challenges and opportunities marketers […]

Read Forrester’s inaugural Wave for Digital Intelligence Platforms to see why Adobe is the only leader. Forrester assesses 15 capabilities needed to develop a holistic understanding of customers across digital touchpoints.

As the media and entertainment industry continues to change, stay prepared with the Digital Trends 2017 report from Adobe and Econsultancy. Read the report to determine the underlying themes and dynamics driving change within the media industry, and recognize how you can adhere to the consumer’s growing desire for flexibility through digital technologies, data and personalized content. Read this report […]

Learn how you can deliver high-quality, engaging viewing experiences anywhere, anytime. Transition to audience-based selling and drive CPMs higher. And see real bottom-line results. View the video.

The goal of more positive and seamless engagement of clients is no longer a desire for the healthcare industry. It’s an absolute necessity. See how the right tools can help you create a dynamic enrollment process that you can continually adjust, test, and optimize in our guide, The New Doctor’s Order. Read the guide to learn the key components of […]

Understand the current state of digital marketing and the latest digital trends. Seethe results from more than 14,000 marketers who responded and are sharing the insights in the 2017 Digital Trends report. Read the report to learn: • What challenges and opportunities marketers see in 2017 • Where marketers will be focusing their efforts this year • What trends will […]