Create the Change

Creativity is all about change. It’s about changing your perspective to reimagine the world around you. It’s about finding new ways to solve problems and express ideas. If you want to create art and ideas that change the world, you must be willing to embrace change. Fortunately for creative and business visionaries, change is a good thing. The truth is that companies that welcome creativity, change, and innovation are inevitably more successful.

In fact, 82 percent of companies believe a strong connection between creativity and desired business results exists in the market today. And they’re right. Because companies that foster creativity enjoy greater market share by a factor of 1.5 when compared to their less creative counterparts.

Read the paper to learn:
• Why you should change the way you view design
• The need for beautifully designed customer experiences
• Ways to improve and accelerate your creative process
• How to enable your team to be design-driven