EMC Maximizes Marketing Impact With Jive-x Customer Community

Jive is customer engagement at EMC.

In an era of tightening budgets and intensifying demands, global IT provider EMC has found a way to substantially magnify its marketing reach while stretching its dollars. By using its Jive-x-powered community network to drive unprecedented B2B customer and partner engagement, the company has simultaneously increased brand advocacy, customer loyalty and sales while sharply reducing the cost of product launches and other marketing initiatives.