Global Survey: What Consumers Want in their Digital Experience
![](https://www.businesstechinsider.com/wp-content/uploads/2022/10/39.png)
Our global survey data shows many CMOs and CDOs believe their existing sign-up and login flows influence their rates of cart abandonment and customer attrition. They understand the problem, but are yet to identify a workable solution. The majority of those surveyed did not report using the fundamental modern identity technologies that are standard within Customer Identity and Access Management (CIAM) systems.
• 63% did not use social login
• 74% did not support biometric authentication
• 79% did not use passwordless authentication
Looking deeper into the survey results, you’ll learn about modern identity adoption rates in consumer-facing applications, how many CDOs/CMOs prioritize social login options, how your sign-up times stack up to your competitors, and why it’s a big myth that UX friction is a necessary cost of security.
![](https://www.businesstechinsider.com/wp-content/uploads/2023/12/Okta-logo-Dec23-1.png)