Articles By: Okta
The Winning Formula for Loyalty Programs: Balancing Customer Experience, Security, and Privacy
Watch this webinar on-demand featuring PwC and Okta, where we will delve into the success story of how a Customer Identity Cloud (CIC) playbook at Wyndham was implemented, one of the world’s largest hotel chains. Discover how this implementation enabled Wyndham to enhance their user experience, fortify their security framework, and helped achieve significant operational efficiencies.
The Winning Formula for Loyalty Programs: Balancing Customer Experience, Security, and Privacy
Winning loyalty programs ensure that only legitimate customers are able to access their loyalty accounts and that those accounts are easily accessible and reflect their preferences and behaviors. This is not easy when customer Identity is fragmented across technology. Identity fragmentation impacts an organization’s ability to effectively track, analyze and secure customer data.
Multi-factor authentication deployment guide
As we’ve seen threats to password security increase in recent years, multi-factor authentication (MFA) has gained rapid adoption. For consumer and enterprise web and mobile applications, it’s become a key method of increasing authentication assurance. In this guide, we cover a lot of ground around authentication.
Beyond Login: Maximizing CIAM’s Security Capabilities
Discover how Customer Identity and Access Management (CIAM) can enhance your security. Learn to battle bots, fake signups, and stolen credentials while streamlining authentication and authorization.
Three surprising insights on the state of customer data collection
How well are marketers really leveraging their customer data? Okta recently conducted a research study surveying 426 marketing professionals in the U.S. with the goal of answering this question.
Cutting-edge strategies to respond to marketers’ top challenges with customer data
Join Okta CMO Kerry Ok + AMA to learn about the top data challenges impacting marketing teams and strategies to overcome these. Based on research findings from 400+ marketers, marketers have a data problem. Despite AI and data analytics advancing at a breakneck pace, collecting, maintaining, and activating customer data is one of the top challenges marketers face today.
Building a Flexible, Agile Enterprise with Identity
In just the last three years, Global 2000 executives have had to navigate their businesses through a pandemic, a geopolitical conflict, and a period of economic uncertainty. That means constantly optimizing for an efficient, cost-effective, and flexible organizational structure–especially when undergoing transformations like mergers and acquisitions, global expansion, and divestitures or restructuring.
How Workforce Identity Can Power Security
Identity has always been a component of an effective cybersecurity program. Now it’s taking on a more central role, as attacks increasingly use phishing and other methods to steal credentials and log into accounts. As a pillar of the Zero Trust approach to security, Identity is also crucial to granting user and service access on a least-privileged basis.
