The Next Generation of B2B Purchasing: Millennials, Marketplaces, and Digital Buying Preferences,

In this report, you’ll learn:
• How age groups and evolving channel adoption are redefining B2B sales based on a study of 200 global buyers
• Differences in buyer behavior and attitudes across 3 generations: Baby Boomers, Gen-X, and Millennials
• Why businesses are shifting to online models to meet increasing demands for more options, flexibility, and transparency