Latest from HootSuite

Prioritizing Profitability Over Growth: How Tech CFOs Can Drive Financial Success

Shift From Growth-at-All-Costs to Long-Term Profitability Today’s tech CFOs face tighter funding, lower valuations and higher pressure to stretch every dollar. In a volatile market, here’s how you can make the critical pivot from a growth-first mindset to a more long-term outlook. What’s at Stake?Investors prioritize companies with strong financial fundamentals. If you fail to […]

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From headcount to high impact: The C-suite guide to using workforce planning strategically

Today’s leaders face a dual mandate: grow the business while reducing costs. At the same time, AI adoption and demographic shifts are transforming the global workforce. Research from Sapient Insights Group shows how organizations with long-term workforce planning can see improvements in innovation, customer retention, and profitability. In this report, you’ll see how the most […]

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Smartphones and Project Management: Enhancing Productivity for Distributed Teams

As businesses of all sizes increasingly adopt hybrid or mobile work, teams that collaborate are often distributed around town—or around the globe. Although many organizations are relying on mobile devices to improve productivity and collaboration, project management teams often must juggle a broad range of tools, apps, and online services to perform all their work […]

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Putting Social to Work for your Business: A Guide to Organizational Models for Scaling Social

If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates […]

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Organize your Social Business: The Executive’s Guide to Enterprise Social Media

This white paper is designed to take your organization through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise. Gain insight on how to mandate social media use to positively impact all departments: Integrate […]

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The Five-Step Guide to Better Social Media Security

As more businesses embrace the power of social media, related security breaches are also on the rise. Corporate Twitter hackings. Rogue employees taking over the company Facebook account. Top executives releasing confidential info to their personal networks. These sorts of crises can be catastrophic for your brand. Do you know how to avoid them? Download […]

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Introduction to HootSuite Social Media Best Practices

Whether you’re managing client profiles or integrating a social media strategy across multiple teams in your organization, a little structure and planning will go a long way to ensure success. Have you and your team taken the necessary measures needed to effectively execute your social initiatives? Learn how to prepare for social success and achieve […]

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