Why use Customer Identity to empower growth and marketing teams? • Customers increasingly buy products and services online, demanding delightful user experience, personalization, and security to win their wallets at home and work. • To thrive online, growth and marketing teams use digital marketing strategies — such as Product-Led Growth (PLG) and Product-Led Sales (PLS) — to win customers and […]

It’s no secret that delivering a great customer experience boosts revenue and helps brands earn long-term loyalty. But changing consumer expectations and evolving privacy regulations pose new challenges, especially for brands competing in the digital space. So how can marketing and digital leaders respond? We turned to consumers themselves for answers. In partnership with market research firm Statista, we surveyed […]

As a security practitioner, protecting your organization’s data is your number one priority. Yet with the explosion of the mobile and hybrid workforce, SaaS adoption, and application modernization, new attack methodologies arise all the time. And even with a Zero Trust Architecture enforcing principles of least privilege, security teams still need proper identity and access management (IAM) solutions incorporated into […]

Many organizations understand that there’s a link between identity and security, but few fully grasp how foundational identity is to a modern security strategy. Organizations with gaps in their identity security are significantly more at risk of experiencing a compromise or breach. Find out what steps you can take to protect your organization from today’s identity threats.

It’s been over a decade since Forrester created the Zero Trust Model of information security. Since then, marketing hype has co-opted the term, creating confusion and misunderstanding about the actual definition of Zero Trust, thus driving skepticism about its practical, real-world implementation. Read this report to get a clear, concise definition of Zero Trust. You’ll learn:• What Zero Trust is […]

Zero Trust adoption has reached a tipping point. While the security framework has steadily gained traction over the past several years, adoption rates passed a critical threshold in 2022.  More than half of the organizations surveyed (55%) for Okta’s annual report on the framework have a Zero Trust initiative in place, and the vast majority (97%) plan to have one […]

To meaningfully track the trends impacting IT teams today and measure whether they’re keeping the workforce protected and productive, Pulse and Okta surveyed 500 IT, security, and HR professionals. Download the whitepaper to see the findings and learn how identity enables IT teams to deliver employee experiences that grow a secure, productive workforce.

The modernization of IT has become an exercise in doing more with less. IT teams know they need to streamline the technology stack while mitigating security threats. At the same time, empowering the workforce is one of the most critical functions of modern IT. Employees enjoy seamless digital experiences through their personal apps and now expect the same ease, access, […]