As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due to COVID-19. To grow during these times, revenue teams must make the most of every potential customer. Now is the time to maximize what’s possible from leads – an increasingly […]

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more sophisticated organizations are implementing Lead-to-Account Matching (L2A) and Routing to connect their tech stack across their end-to-end revenue processes. Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and […]

New research brought to you by LeanData and Sales Hacker. Get your copy today! Learn how 2,400+ B2B sales, marketing and operations leaders are: • Adopting Revenue Operations models • Overcoming roadblocks to growth (data, infrastructure, culture, and more) • Structuring revenue teams for greater alignment

How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams. Flip through this white paper to get solutions for solving problems such as: • Integration impediments; • Account matching mayhem; • Routing gone wrong; • Attribution agony; and • Lack of alignment.

Revenue Ops is emerging and marketing, sales, and customer success ops practitioners and leaders are starting to notice the benefits this new approach is delivering. The success companies are seeing with Revenue Ops in place is undeniable, leaving others who have yet to implement this infrastructure with questions on how. Use this eBook as a guide to getting started with […]