New technology brings new opportunities. It also brings hype,”fear of missing out,” and disappointment. AI is proving to be no exception to this rule. So the questions that many of us are currently considering include “What is AI really?”, “Can it help us succeed?” and “Are we missing out?” Download this guide from author and […]
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Stepping into the CFO role is both exciting and daunting. The first 30 days set the tone for long-term success – but with complex entities, global operations, and fragmented AP workflows, the challenges can feel overwhelming. That’s why we created Your First 30 Days as CFO: A Tactical Playbook. Inside, you’ll learn how to:• Diagnose […]
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The state of security is highly adrenalized these days — more so than usual. Years into the deadly and disruptive global pandemic, not only are we still seeing more attacks, we’re also seeing more breaches, as the way many of us work continues to evolve. New global research conducted by Splunk and the Enterprise Strategy […]
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Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. So how do you craft great marketing content that gets results? While there’s no cookie-cutter methodology, there are specific characteristics that most, if not all, successful marketing content shares. This […]
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Up to 80% of ‘bad’ leads will buy from someone within 24 months. Learn how lead nurturing helps you win, and the 6 steps to getting it right. In this guide, we’ll tell you what it takes to get your program up and running, explain how to refine and expand your program, and discuss how […]
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Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this […]
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An endorsement from a respected voice can go a long way in raising awareness. In pure marketing terms, social media influencers deliver commentary that boils down to free publicity, enhanced by the authenticity of the known and trusted opinion maker. This can be a home run. But how do you make it happen? You’ll need […]
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