Articles By: Bronto

Love ‘Em, Leave ‘Em & Move on

You are just one step away from downloading Bronto’s newest white paper, “Love ‘Em, Leave ‘Em & Move On.” If you love them, set them free … but before you do just make sure they really want to go.

2014 Trends and Strategies

How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged.

Paving the Path to Purchase

Driving shoppers to your product pages isn’t easy and it sure isn’t cheap. No commerce marketer can afford to lose sales to an un-engaging purchase path.

Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment

In a study conducted by Ipsos, consumers were asked about their awareness of shopping cart technology, online shopping behavior, expectations for marketing when they abandon a cart, and if any of the marketer’s tactics would motivate buying.