New technology brings new opportunities. It also brings hype,”fear of missing out,” and disappointment. AI is proving to be no exception to this rule. So the questions that many of us are currently considering include “What is AI really?”, “Can it help us succeed?” and “Are we missing out?” Download this guide from author and […]
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The state of security is highly adrenalized these days — more so than usual. Years into the deadly and disruptive global pandemic, not only are we still seeing more attacks, we’re also seeing more breaches, as the way many of us work continues to evolve. New global research conducted by Splunk and the Enterprise Strategy […]
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As businesses of all sizes increasingly adopt hybrid or mobile work, teams that collaborate are often distributed around town—or around the globe. Although many organizations are relying on mobile devices to improve productivity and collaboration, project management teams often must juggle a broad range of tools, apps, and online services to perform all their work […]
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Though the focus of our business is primarily around lead generation, content marketing is a very important driver and tactic to enhance lead generation... and that goes double specifically for content syndication campaigns.
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Account-Based Marketing (ABM) isn’t just a buzzword anymore — it’s the backbone of modern B2B demand strategies. With roughly 70% of marketers reporting that ABM is a core part of their demand generation strategy, and a strong majority seeing improved ROI and engagement from ABM tactics, targeted approaches are now necessary for sustained growth. Content syndication has […]
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The Challenge A global FAANG organization partnered with TechPRO to design and execute a scalable, account-focused demand generation engine across two core product lines. While the client elected not to disclose its brand publicly, success was measured strictly by outcomes—specifically our ability to generate qualified sales opportunities from high-value IT and line-of-business (LOB) decision makers […]
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As I’m winding down 2025, I’ve been taking time to reflect on the past year and establish the right priorities for 2026. The B2B marketing space has gotten a lot more cluttered and noisy and it’s now harder to stand out. For 2026, my recommendation for all marketers is to focus on trust. Earn it. Keep it. Most importantly, deserve it.
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I run across this issue quite frequently at TechPRO: Clients are only interested in acquiring senior decision makers such as Director-level.
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I admit it. I used to dread it when the conversation with clients came up on implementing a lead management platform. I thought it would be overkill and too time-intensive and the existing process of uploading lead data files to an SFTP or emailing a password-protected file was sufficient.
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Best Content Strategies: Content Syndication for Lead Generation Content Syndication is one of the most powerful strategies for expanding your audience reach, improving brand visibility, and generating quality leads. By distributing your content on third-party platforms, you expose your content to a wider audience, which can result in increased traffic and engagement. However, to maximize […]
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Having worked in B2B lead generation for nearly two decades has given me valuable insight into what successful organizations are doing to find new customers and drive more revenue.
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