Some of the challenges faced by companies include how to maintain existing applications and modernizing their infrastructure while also supporting new applications like container-native applications. By modernizing to a Hyperconverged platform, companies can solve this problem with both new compute and storage elements. A major benefit of modernizing to a Hyperconverged platform is that both […]
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Stay ahead of the curve with 2025 trends in cloud communications: the CIO guide. Explore emerging technologies like artificial intelligence (AI), unified communications as a service (UCaaS), and 5G that are transforming business communications. Learn actionable steps to future-proof your organization. What you’ll learn: • How AI and UCaaS improve team collaboration and customer engagement […]
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Trend Micro’s “The Proactive CISO’s Playbook” guides CISOs in shifting from reactive security to strategic leadership. It emphasizes incident readiness, cross-functional collaboration, and continuous improvement. By adopting a proactive, assume-breach mindset, CISOs can build resilient organizations, foster transparency, and drive board-level engagement in cybersecurity.
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Though the focus of our business is primarily around lead generation, content marketing is a very important driver and tactic to enhance lead generation... and that goes double specifically for content syndication campaigns.
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Account-Based Marketing (ABM) isn’t just a buzzword anymore — it’s the backbone of modern B2B demand strategies. With roughly 70% of marketers reporting that ABM is a core part of their demand generation strategy, and a strong majority seeing improved ROI and engagement from ABM tactics, targeted approaches are now necessary for sustained growth. Content syndication has […]
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The Challenge A global FAANG organization partnered with TechPRO to design and execute a scalable, account-focused demand generation engine across two core product lines. While the client elected not to disclose its brand publicly, success was measured strictly by outcomes—specifically our ability to generate qualified sales opportunities from high-value IT and line-of-business (LOB) decision makers […]
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As I’m winding down 2025, I’ve been taking time to reflect on the past year and establish the right priorities for 2026. The B2B marketing space has gotten a lot more cluttered and noisy and it’s now harder to stand out. For 2026, my recommendation for all marketers is to focus on trust. Earn it. Keep it. Most importantly, deserve it.
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I run across this issue quite frequently at TechPRO: Clients are only interested in acquiring senior decision makers such as Director-level.
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I admit it. I used to dread it when the conversation with clients came up on implementing a lead management platform. I thought it would be overkill and too time-intensive and the existing process of uploading lead data files to an SFTP or emailing a password-protected file was sufficient.
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Best Content Strategies: Content Syndication for Lead Generation Content Syndication is one of the most powerful strategies for expanding your audience reach, improving brand visibility, and generating quality leads. By distributing your content on third-party platforms, you expose your content to a wider audience, which can result in increased traffic and engagement. However, to maximize […]
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Having worked in B2B lead generation for nearly two decades has given me valuable insight into what successful organizations are doing to find new customers and drive more revenue.
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