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Smartphones and Project Management: Enhancing Productivity for Distributed Teams

As businesses of all sizes increasingly adopt hybrid or mobile work, teams that collaborate are often distributed around town—or around the globe. Although many organizations are relying on mobile devices to improve productivity and collaboration, project management teams often must juggle a broad range of tools, apps, and online services to perform all their work […]

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Nonprofit leaders realizing the promise of AI

Nonprofits are the unsung heroes of communities around the world—and they deserve access to technology that helps them make the most impact. This research paper will be invaluable for nonprofit leaders looking for tech strategies with the most potential to help them advance their missions with limited resources. Learn best practices of AI “Pacesetters” already […]

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Using Analytics in B2B Life-cycle Marketing

More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs. This free eBook offers: • […]

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Beyond Price: Personalization and the New Face of Customer Service

Consumers have been increasingly vocal about their desire for more information to inform their purchase choices. However, they are also dissatisfied with traditional in-store service and are seeking out expert advice online—and not just from friends and family. To offer a complete and satisfying customer experience, retailers need to leverage the increasing power of online […]

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