Based on a survey of 3,466 senior leaders of global enterprises, this report unpacks the stats to give you an up-to-the-minute snapshot of how gen AI and agentic AI are helping organizations deliver highly engaging, personalized, and human-like customer experiences at scale.
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Stay ahead of the curve with 2025 trends in cloud communications: the CIO guide. Explore emerging technologies like artificial intelligence (AI), unified communications as a service (UCaaS), and 5G that are transforming business communications. Learn actionable steps to future-proof your organization. What you’ll learn: • How AI and UCaaS improve team collaboration and customer engagement […]
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Today’s leaders face a dual mandate: grow the business while reducing costs. At the same time, AI adoption and demographic shifts are transforming the global workforce. Research from Sapient Insights Group shows how organizations with long-term workforce planning can see improvements in innovation, customer retention, and profitability. In this report, you’ll see how the most […]
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When it comes to winning customers on LinkedIn, don’t rely on guesswork — use proven research and expert advice about LinkedIn content marketing and advertising. After all, when used effectively, LinkedIn is consistently one of the top marketing channels for generating high-quality leads and customer conversions among key business and professional audience demographics. In this […]
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Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests. However, CMOs also recognize these same trends are increasing the personalization, complexity and […]
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Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach. In this report, we sat down with some of the smartest agency marketers we know, including Alex Jutkowitz, managing director of GroupSJR, Eric Fulwiler, VP of […]
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