This document highlights the top objectives fueling the activities of modern day B2B service leaders. It details the key strategic activities and technologies they use to achieve their goals with an emphasis on carefully aligning both to maximize performance results.

Explore the five key trends that every technology leader needs to know in order to successfully position customer service as a central pillar of intelligent customer experience.

Find out how SAP Commerce Cloud can help your business-to-business (B2B) company delight customers with consumer-grade buying experiences for complex B2B purchases. Discover the right technology to help your company maximize the potential of digital commerce – now and in the future.

Learn the top five B2B commerce trends — as predicted by commerce experts — that can help you unlock a more profitable, sustainable, and resilient future.

Learn how you can deliver the quality experiences that ensure customers choose your company over competitors, so you’re growing revenue opportunities while shrinking churn levels.

Explore the trends driving the future of customer experience (CX) and learn how technology leaders — especially CIOs — can future-proof the business by meeting the digital expectations of their customers.

The 2022 KuppingerCole Leadership Compass: Customer Data Platforms report offers an in-depth analysis of 13 main CDP vendors along with a detailed market review. In its analysis, KuppingerCole named SAP as a Leader in the category. Read the report to learn why our solution is differentiated by:• Connecting with the ERP ecosystem to deliver value across the enterprise, not just […]

This Aberdeen Knowledge Brief describes how integrating solutions for CIAM and ECPM into the broader context of managing digital CX can be a highly effective way for consumer-facing, online businesses to transform negatives into positives.