Latest from ZoomInfo

Smartphones and Project Management: Enhancing Productivity for Distributed Teams

As businesses of all sizes increasingly adopt hybrid or mobile work, teams that collaborate are often distributed around town—or around the globe. Although many organizations are relying on mobile devices to improve productivity and collaboration, project management teams often must juggle a broad range of tools, apps, and online services to perform all their work […]

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The Proactive CISO’s Playbook: How to close the Exposure Gap and Manage Cyber Risk with Confidence

Trend Micro’s “The Proactive CISO’s Playbook” guides CISOs in shifting from reactive security to strategic leadership. It emphasizes incident readiness, cross-functional collaboration, and continuous improvement. By adopting a proactive, assume-breach mindset, CISOs can build resilient organizations, foster transparency, and drive board-level engagement in cybersecurity.

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Why Your Cold Calling Strategies Fail (And How To Fix It)

Since 2014, the American Association of Inside Sales Professionals (AA-ISP) has released its annual study, “Top Challenges of the Inside Sales Industry,” which polls both sales leaders and individual reps about common challenges each face. In this year’s edition, which was co-produced by ZoomInfo, sales leaders and their constituents agreed that “Lead Quantity & Quality” […]

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5 Essential Features of a Prospecting Solution  

As organizations chase new revenue targets in 2018, B2B sales leaders must examine prospecting solutions that proactively help reps identify, connect with, engage, and close qualified buyers faster. Using ZoomInfo’s field surveys and exclusive research, third-party industry studies, and analyst briefs, this report aims to help B2B sales leaders understand: • How prospecting solutions help […]

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CRM Megatrends to Watch in 2019: Predictions from Top Leaders Driving Change

It’s probably not a surprise that our contributors have all identified technologies and solutions that enable more intelligent ways to serve customers. Artificial intelligence, machine learning, robotic process automation, and a renewed role for CRM are the big trends this year. It seems that converging technological advancements have brought us to a point where we […]

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