Janrain
Executive Management Marketing, Sales & Customer Service White Paper Research

Best Practices In Online Registrations

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A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user registration, and it is possible to easily collect user data without sacrificing conversion rates.