New technology brings new opportunities. It also brings hype,”fear of missing out,” and disappointment. AI is proving to be no exception to this rule. So the questions that many of us are currently considering include “What is AI really?”, “Can it help us succeed?” and “Are we missing out?” Download this guide from author and […]
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Today’s leaders face a dual mandate: grow the business while reducing costs. At the same time, AI adoption and demographic shifts are transforming the global workforce. Research from Sapient Insights Group shows how organizations with long-term workforce planning can see improvements in innovation, customer retention, and profitability. In this report, you’ll see how the most […]
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The state of security is highly adrenalized these days — more so than usual. Years into the deadly and disruptive global pandemic, not only are we still seeing more attacks, we’re also seeing more breaches, as the way many of us work continues to evolve. New global research conducted by Splunk and the Enterprise Strategy […]
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The marketing landscape has fundamentally changed: long gone are the days of spray-and-pray promotions and untargeted broadcast advertising campaigns that ignore customer preference and lifetime value. Consumers demand relevant, real-time and personalized interactions with the companies they engage with, and are willing to abandon the brands that fall short of their expectations. Meeting those expectations, […]
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“Mobile First” and “Mobile Only” are gaining more and more traction as mobile traffic continues to earn a greater percentage of overall digital activity. A recent report showed that consumers now spend 37% of their time online on mobile devices—and growing—but brands are still struggling to create experiences that don’t frustrate their customers. But don’t […]
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In October 2013, Janrain commissioned Blue Research to assess consumer attitudes of brands efforts to personalize digital interactions and whether social login is considered a valuable tool that supports these activities. Surveying a cross-section of approximately 600 U.S. consumers, the results show that consumers are not only being mistargeted, but that 94% are taking action, […]
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The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a […]
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A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best […]
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Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on a gold mine of customer intelligence – one that remains largely untapped because the advent of big data has yet to be followed by established practices for […]
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Marketers have officially gotten over the hump of “what do we do about social?” and are now thinking strategically about how and where to employ social technology to drive business results and improve the bottom line. When used effectively, social technologies can become the center of an integrated marketing strategy, driving loyalty and brand engagement […]
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The shift to a Social Web will see traditional demographics like age, gender and geography augmented with more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now.
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