Case Study: GNC: Strengthening Conversion Rates

GNC is the largest global specialty retailer of nutritional products. The brand now consists of an ecommerce site,, more than 4,800 retail locations throughout the United States and franchise operations in 46 international markets.

This case study explores these ecommerce challenges:

• Reduce rate at which shoppers abandoned shopping carts on checkout flow
• Push shoppers to utilize GNC’s express checkout options vs. regular checkout
• Increase overall revenue and revenue per session across devices