Articles By: Monetate

Customer Segmentation Dos And Don’ts
So how can you uncover your most important customers, and respond to their needs in a more timely, effective way? This eBook will reveal eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

9 Questions You Need To Ask When Evaluating Personalization Platforms
So how do you decide which personalization platform is best for you? The best way to find out is to ask your prospective vendors a lot of questions. This eBook lists nine questions you should ask before making your decision.

Case Study: GNC: Strengthening Conversion Rates
GNC is the largest global specialty retailer of nutritional products. The brand now consists of an ecommerce site, www.gnc.com, more than 4,800 retail locations throughout the United States and franchise operations in 46 international markets.

The Truth About Real-Time Marketing
Get your copy of The Truth About Real-Time Marketing today, and learn how leading marketers are using specific data points to personalize messages and product offerings across all channels and devices.

Ecommerce Quarterly EQ4 2014: The Gift Of Personalization
Monetate influenced more than a third of all ecommerce dollars spent online (north of $51 billon) during Q4 2014. We analyzed the results and found that the top performers used Monetate to personalize the customer experience. Read Monetate’s EQ4 report to find out how the nation’s top retailers leveraged traffic from Pinterest, reduced bounce rates, targeted promotions, and more.

eBook: Mastering Big Data Best Practices, Dos & Don’ts
How can companies understand and use their own data without drowning in a sea of analytics? Customer knowledge is competitive advantage and data is the key to ensuring your organization stands out from the crowd, helping you delight customers with relevant online experiences.

The Truth About Responsive Design
You may be saying to yourself, “Not another white paper on responsive design!

Segmentation Dos and Don’ts
Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business.