Adobe Campaign Guide to Email Marketing: The Next Frontier
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing.
Top Analysis Tips & Tricks For 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success.
Adobe: Nine Common A/B Testing Pitfalls
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
Why Marketing Should Be Personal
Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too.
State of Security Operations 2015
Your ability to detect and stop cyber attacks depends on the effectiveness of your security operations team. How does yours stack up to the best? And what should you do to improve? HP Security Intelligence and Operations Consulting has assessed the capabilities of 87 security operations centers worldwide. This updated 2015 report bring you the latest information.
Internet of Things Security Study: Home Security Systems Report
Home security and remote monitoring systems are a major application of the Internet of Things (IoT). Most include sensors, motion detectors, video cameras, and recorders—all connected via the cloud to a mobile device or the web. But are they—and IoT applications in general—secure from hackers? This research study uses HP Fortify on Demand to test 10 popular home security systems.
An Unlikely Partnership? Application Security and Development
Agile development organizations often see application security considerations as impediments to the rapid release cycles they strive for. But releasing software with vulnerabilities opens the door to hackers and puts the entire business at risk. How do you develop an application security program that protects the business without impacting time to market?
Survey Shows Organizations Have Plenty of Room for Improvement With IT Security
most organizations lack confidence in the ability of their security defenses to keep them safe. In fact, more than half said 100% security is a pipe dream.
