Articles By: Conversica
The Recession-Proof Growth Playbook
The conversation about the US economy is all over the place—and the uncertainty is giving revenue teams a massive headache. If you’re in Marketing, Sales, or Customer Success, you’ve probably been living the reality for a few months now.
Maximize Virtual Event ROI
Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping off point.
State of ABM Report
It’s not what you think ABM is an essential weapon helping companies better target, engage, and ultimately close deals with best-fit, high-value accounts. But that’s only part of the equation. Unfortunately, ABM execution is lagging due to capacity limitations and an inability to scale personalized outreach.
Instagram Guide
There’s no denying that succeeding on Instagram isn’t just science – it’s art. To that end, we’ve enlisted the help of 12 Instagram artists to help you become a better one.
The Complete Guide to Visual Commerce
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel.
