Articles By: Conversica

Conversica Best Practices for Sales Development

The Internet sales environment has evolved—your sales tools should too. Heavy workloads, high turnover and a high volume of leads can hold back even a talented sales team. Having the right tools for the job can help. That starts with understanding your prospect base, your place in the market and the flow of prospects through your sales process. In “Best […]

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Conversica- When Hot Leads Go Cold- Three Pitfalls to Avoid

The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it. Current sales research tells a clear story: opportunities are falling through the cracks as traditional lead generation methods and automated emails create more missed connections. Too often, the tactics businesses use to bridge this […]

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2015 Sales Effectiveness Report 4Ps of Lead Follo

Our researcher visited the websites of 327 companies across nine industries and asked to be contacted. Unfortunately, more than one-third of companies we contacted did not respond at all, even though we contacted them with a direct, specific inquiry. Among those who responded, here’s how they performed on our four metrics: Promptness, Persistence, Personalization and Performance. • Promptness: Only 8 […]

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