Articles By: Drift

The Go-to-Market Guide to Drift

By the end of this book, you’ll learn: • What Revenue Acceleration, Conversational Marketing, and Conversational Sales are and how they can help your business increase revenue, shorten your sales cycles, and strengthen your brand experience• How to use Drift’s Revenue Acceleration Platform to drive success across teams like marketing, sales, customer experience, and operations• Best practices from Drifters when […]

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The MQL Is Dead

Your buyers don’t want to be treated like MQLs. Treat your buyers like people. Here’s how conversations are transforming the marketing funnel as we know it (and what you can do about it).

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