The Go-to-Market Guide to Drift

By the end of this book, you’ll learn:

• What Revenue Acceleration, Conversational Marketing, and Conversational Sales are and how they can help your business increase revenue, shorten your sales cycles, and strengthen your brand experience
• How to use Drift’s Revenue Acceleration Platform to drive success across teams like marketing, sales, customer experience, and operations
• Best practices from Drifters when using Drift for demand generation, digital marketing, sales, and account management