Today’s leaders face a dual mandate: grow the business while reducing costs. At the same time, AI adoption and demographic shifts are transforming the global workforce. Research from Sapient Insights Group shows how organizations with long-term workforce planning can see improvements in innovation, customer retention, and profitability. In this report, you’ll see how the most […]
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New technology brings new opportunities. It also brings hype,”fear of missing out,” and disappointment. AI is proving to be no exception to this rule. So the questions that many of us are currently considering include “What is AI really?”, “Can it help us succeed?” and “Are we missing out?” Download this guide from author and […]
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Transform your data and AI workflows with AI. This guidebook explores architecture of goal-oriented data agents, Google Cloud’s pre-built solutions and tools to build custom data agents, all powered by Google’s leading AI and integrated cloud ecosystem.
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This handbook is here to help marketers harness the potential of email personalization to craft memorable brand experiences. You’ll learn about the landscape of email personalization, accompanied by what it has to offer and examples from leading brands like Ted Baker, Kate Spade, and more. Here’s what you can expect in this four-part handbook:• Why […]
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Ever wondered how emails magically find their way to the inbox once you’ve hit send? Or what causes them to land in the dreaded spam folder? The short answer is email deliverability. And while it is complex—you don’t have to guess your way through it. This 4-part guide created by Litmus in partnership with Salesforce, will […]
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It’s easy to get wrapped up in what’s trending and lean into strategies that are popular—but that doesn’t necessarily mean it will move the needle. In collaboration with Oracle’s Chad S. White, Litmus surveyed email marketers on which email marketing trends they’ve been tapping into and which trends have been the most effective. Learn which […]
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Tapping into trends in email is a fantastic way to help fuel your testing and learning—and maintain relevancy. However, the challenge lies in determining which trends to prioritize. In collaboration with the email community, Litmus has explored anticipated developments for the future and built a guide pinpointing eight essential email marketing and design trends you […]
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Email marketers are not only responsible for protecting subscribers’ data, but also using it in transparent and ethical ways. In the ever-changing digital landscape, privacy measures will continually evolve— like the recent sender requirement updates from Google and Yahoo— that’s why it’s crucial to stay informed about the privacy laws that apply to email. Are […]
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