Foundations of Email Privacy Ebook

Email marketers are not only responsible for protecting subscribers’ data, but also using it in transparent and ethical ways. In the ever-changing digital landscape, privacy measures will continually evolve— like the recent sender requirement updates from Google and Yahoo— that’s why it’s crucial to stay informed about the privacy laws that apply to email.

Are you up to speed on anti-spam laws? What about the essential measures for today’s success and privacy-proofing for the future?

Get up to speed on email privacy in just 4 quick-to-digest lessons covering:
• The email privacy landscape in 2024 and how we got here
• How to abide by the governing laws in email marketing
• How to properly collect, store, and manage subscriber data
• Strategies to privacy-proof your email program for future changes

Whether you’re new to email marketing or a seasoned pro, privacy matters. Get informed and learn what steps to take next.