Articles By: Marketo
Migration Checklist
Making the move from one B2B Marketing Automation platform to another is not a trivial project. The key factors for a successful migration are having a solid plan, skilled resources, bandwidth, and cross functional alignment. Only then will you be able to complete this set of responsibilities successfully and on schedule.
To Migrate or Not to Migrate
Marketing tools are more powerful and sophisticated than ever, and the intricacies of a migration can challenge even the most prepared teams. But the B2B MarTech landscape is vast and continually changing, and migrations are commonplace among marketing organizations.
Are You Using the Metrics That Matter?
open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improvements in our ability to measure, marketing still struggles with it’s perception as a cost centre—it’s relationship with growth is still unclear in many organisations.
Speaking the Language of Business Metrics: The 3 Types of Marketing Key Performance Indicators for Success
We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as a cost center.
The definitive guide to marketing metrics & analytics
How marketing metrics and analytics can benefit you The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increasing pressure, marketers must take control over the revenue process with insight into marketing’s impact on revenue.
The Definitive Guide to Account-Based Marketing
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
The Definitive Guide to Social Media Marketing
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
The Definitive Guide to Digital Advertising
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
