Shift From Growth-at-All-Costs to Long-Term Profitability Today’s tech CFOs face tighter funding, lower valuations and higher pressure to stretch every dollar. In a volatile market, here’s how you can make the critical pivot from a growth-first mindset to a more long-term outlook. What’s at Stake?Investors prioritize companies with strong financial fundamentals. If you fail to […]
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New technology brings new opportunities. It also brings hype,”fear of missing out,” and disappointment. AI is proving to be no exception to this rule. So the questions that many of us are currently considering include “What is AI really?”, “Can it help us succeed?” and “Are we missing out?” Download this guide from author and […]
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Enterprise AI rapidly went from pilot to production to value. Now organizations are measuring AI’s value against its costs. The question is where does AI deliver the greatest financial returns?
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This year, content marketing has become one of the most popular marketing buzzwords to date. Just take a look at how the term “content marketing” has increased in Google search from 2009 to 2014. Whether content marketing is here to stay or not, one thing is for sure: high quality, original Google Searches for Content […]
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At the core of every content strategy is creation – and for written content, that’s writing. A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content’s performance and optimizing for success. Each component is equally as important to your content strategy. At Scripted.com, we see many businesses outsource […]
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One of the most important actions you can take to create high-quality, original content is to maintain a specific style within your content. To scale your brand and voice across all of your content, your team needs a well defined style guide. We’ve put together a handy, go-to style guide for you to turn to […]
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Without good writers, a business can’t have the ammunition to communicate their goals, beliefs, successes and more to prospects through content. Hiring great content writers isn’t always easy though — there’s a process, and it’s a mix between being at the right stage of your content strategy and asking interviewees the hard questions. In this […]
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