Based on a survey of 3,466 senior leaders of global enterprises, this report unpacks the stats to give you an up-to-the-minute snapshot of how gen AI and agentic AI are helping organizations deliver highly engaging, personalized, and human-like customer experiences at scale.
Read →
As businesses of all sizes increasingly adopt hybrid or mobile work, teams that collaborate are often distributed around town—or around the globe. Although many organizations are relying on mobile devices to improve productivity and collaboration, project management teams often must juggle a broad range of tools, apps, and online services to perform all their work […]
Read →
Looking to empower your employees, streamline team workflows, and elevate leadership insights? Discover how RingCentral’s AI solutions can improve productivity across personal, team, and leadership levels. Download the datasheet to explore: • Common challenges faced by employees, teams, and leaders. • Practical examples of how AI-powered tools solve these challenges. • Success stories, such as […]
Read →
Many AI proposals die in budget review, not because the technology is weak but because the case is. Finance leaders have seen inflated promises before, and they are right to ask hard questions. A strong business case anticipates those questions and answers them with evidence. Lead with a business problem. Begin with a specific, measurable […]
Read →
Every CIO knows the feeling. The team keeps patching a legacy system, new features take twice as long as they should, and everyone agrees something has to change. But when the modernization request reaches the CFO, the response is simple: “What is it costing us today?” Without a number, tech debt sounds like an engineering […]
Read →
Account-based marketing has always promised the right message to the right account at the right time. In practice, most programs personalized at the account level at best: a company name in the subject line, an industry-specific landing page, a few tailored ads. Deep, one-to-one personalization was reserved for a handful of strategic accounts because it […]
Read →
B2B buyers increasingly start their research by asking an AI assistant, not by typing keywords into a search bar. They ask ChatGPT, Gemini, Perplexity or Copilot to explain a problem, compare vendors and suggest a shortlist. If your brand isn’t part of those answers, you may be invisible at the exact moment a buying committee […]
Read →
Few conversations make marketing leaders more uneasy than defending a martech budget to the CFO. Marketing talks about engagement, MQLs and brand lift. Finance talks about payback periods, cost of capital and margin. When the two sides don’t share a language, technology investments look like discretionary spending, and they’re the first line items cut when […]
Read →
AI agents are everywhere in vendor pitches, and the hype makes them hard to evaluate. For mid-market companies, which have lean teams and tight budgets, the question is practical: what do agents actually change, and where do they pay off? What an agent is. Unlike a chatbot that answers questions, an agent can plan and […]
Read →
Every martech vendor now claims to sell “agents.” Strip away the launch-event gloss, though, and a clearer picture emerges. Agentic AI is delivering real value in marketing operations, but mostly in narrow, well-governed workflows rather than the fully autonomous “AI marketing department” many demos promise. For marketing leaders setting 2027 budgets, the question is no […]
Read →
The demo was polished, the references were glowing, and the price looks reasonable. Then the contract arrives, and the details that decide whether this purchase pays off or becomes a problem are buried in the fine print. Before you sign, press on these seven questions. 1. What is the true total cost? Start with the […]
Read →