
Martech vendor investment forecast: Sunny with just a few ‘clouds’
( MarTech Today) Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.

Google, IBM, Lyft Collaborate On Istio Open Microservices Technology
( eWeek) Application developers can hand over management of traffic flows across their … while Lyft developed Envoy, the proxy technology on which Itsio is based.

Demandbase Raises $65 Million to Prove ABM Technology is a ‘Funding Magnet’
( MarTech Series) ABM has rapidly emerged as one of the most exciting new marketing technologycategories.

Social Media Spurring Global Workforce Management Software Market
( HR Technologist) Widespread use of social media and growing budgets for HR software are expected to drive the global market for Workforce Management (WFM) software.