AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack
( MarTech Series) “Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category.
Sonim Technologies Appoints Experienced Rugged Mobility Sales and Marketing Leadership
( PRNewswire) Following Xplore’s acquisition by Zebra Technologies, he helped integrate the business as vice president sales and marketing.
Amazon Names New Head of Sales for Key Cloud Division
( Bloomberg) Amazon.com Inc. named a new sales chief for its cloud unit amid growing rivalry … of AWS’s growing importance to the e-commerce and technology company.
Nielsen Acquires Precima, a Merchandising & Analytics Solutions Company
( Merkle Launches New Stream Media, Enhances Digital Advertising for Retailers.
