Tapad Partners With Abakus to Provide Enhanced Cross-Device Data for Marketers
( Mobile Marketing Watch) Today, Tapad announced it has partnered with Abakus, the leading provider ofmarketing attribution software and optimization.
Hostplus plans $400m venture capital investments
( The Australian Financial Review) … has invested in Blackbird Ventures’ $200 million informationtechnology fund … retail rivals would use the high fees charged by VC funds in their marketing.
Sabre acquires Trust International for $154 million
( Tnooz) … for independent hotels, and RFP and sales technology coming via Nexus.
Zacks: Marin Software Receives Average Recommendation of “Strong Buy” from Brokerages
( MRIN) have received a consensus broker … customers to measure the return on investment of their marketing programs.
