HCL Tech completes acquisition of select IBM products

( CRN.in) marketing, commerce, and digital solutions. Last December, HCL Technologies had said it will acquire select IBM software products for US$ 1.8 billion (over ..

Custom Solution Publishers Should Be Tracking in Google Analytics

( MarTech Series) In this blog, we will talk about custom solutions that you can easily implement in Google … This will help them in giving a greater role and marketing their content.

IBM’s Watson Marketing breaks off into separate company

( ZDNet) IBM’s Watson Marketing platform officially launched as a standalone company … for the new company — including an expansion beyond marketing technology, ..