Harlem Globetrotters Increases Web Traffic with Geo-Targeted Facebook Campaign

(Source: Fort Mills Times) “As the largest pure play marketing SaaS provider powering the world’s top brands across business-to-business and business-to-consumer organizations, …

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B2B Marketing: Moving Beyond Campaigns

(Source: Business 2 Community) The current SaaS focus in your marketing campaign doesn’t matter, you need to bring information on your traditional on-premise solution to the fore.

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Tech: Twitter and Foursquare Partner…

(Source: AdWeek) … app will integrate with theater partner Regal Entertainment Group’s mobile app and offer advertisers another marketing touchpoint through his company.

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Ticketfly adds Fanbase customer analytics platform to help venue owners pack events

(Source: PandoDaily) … owners by offering technology tools that go well beyond ticket sales. The three-year-old startup leveraged the popularity of its social marketing and publishing …

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BloomReach Launches Data-Driven Web Marketing Platform

(Source: SiliconAngle) BloomReach Launches Data-Driven Web Marketing Platform … “The perfect balance of technologyfor generating high-quality content and relevant experiences …

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Freespee Answers Performance Marketing Network Tradedoubler’s Click-To-Call

(Source: TechCrunch) As online advertising transitions from desktop to mobile — research firm Gartner predicts that the global mobile ad market will grow 400% by 2016 to be worth …

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BloomReach Adds 4 New Metrics to Measure Page Quality

(Source: SearchEngineWatch) … a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. … The company gives an example of where this new technology can be useful, …

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Banno launches marketing product for banks

(Source: DesMoinesRegister) Banno CEO Wade Arnold unleashed Kernel at the national bank technology conference … better track customer behavior, leading to more-relevant marketing.

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