B2B Marketing: Moving Beyond Campaigns
( Business 2 Community) The current SaaS focus in your marketing campaign doesn’t matter, you need to bring information on your traditional on-premise solution to the fore.
Tech: Twitter and Foursquare Partner…
( AdWeek) … app will integrate with theater partner Regal Entertainment Group’s mobile app and offer advertisers another marketing touchpoint through his company.
Ticketfly adds Fanbase customer analytics platform to help venue owners pack events
( PandoDaily) … owners by offering technology tools that go well beyond ticket sales.
BloomReach Adds 4 New Metrics to Measure Page Quality
( SearchEngineWatch) … a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach.
Banno launches marketing product for banks
( DesMoinesRegister) Banno CEO Wade Arnold unleashed Kernel at the national bank technology conference … better track customer behavior, leading to more-relevant marketing.
